The New Age of Designing a Custom Logo

As they say the initial impression may be the most lasting one, what do you consider leaves an impression of an organization on its customers? Correct! custom logo floor mats is the company’s first impression.

Another question that arises is if the top management be actively involved with designing a custom logo because of their business or should they just leave it with their design team or perhaps a third party design studio? Nowadays companies want to be more personal making use of their customers, as the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.

Some may view designing a custom logo as tedious, whereas it can be turned into a nice process if listed below are kept in mind when making a custom logo:

FONT

Logos mostly fail due to a poor font choice. It can be a little difficult to choose a font that will catch attention instead of let the identity be ignored. Certain tips can ease the decision of font:

? Avoid using common fonts, fonts that are used by the majority. Work with a unique font that may make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by developing a font that’s so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.

COLOR

You need to use colors to their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the attention you can be drawn to your brand or business? Carefully pick the image that may represent your company make sure it is consistent with what your organization does and consistent with your company’s mission statement.

Another problem that arises with regards to image selection is downloading an image for the logo without realizing it’s already in use by a company in the related or unrelated industry. Leading to numerous legal charges and issues.

COMPANY GOAL

Lastly and most importantly remember your goal. Your final goal is brand recognition. By considering your logo customers should instantly have the ability to recall your brands or business.